Beaches and coasts experience brand territory

Exploration is at the core of the Beaches & Coasts illustration.

Beaches and coasts

Victoria’s coastline is unique and diverse. From the wild and rugged cliffs of the south west to stretches of windswept yellow sand dunes in the east, these places are ever-changing and rich in indigenous knowledge and history.

Point Hicks Lighthouse juts out proudly as the primary feature in this illustration. Built in 1888, it still stands as one of the tallest in Australia. Below the lighthouse, images of wild surf evolve into that of a weedy sea dragon with its distinctive long, thin snout and slender tail. In the background we see waves transform into the silhouette of weathered cliffs, a subtle reference to the iconic Twelve Apostles. Look closely and you can see a ship’s anchor next to the weedy sea dragon, hidden amidst the waves like along the Shipwreck Coast.

The lines used to depict seaweed under the lighthouse are a reference from the Parks Victoria Managing Country Together artwork ‘Meereeng’ by Gary Walker. In the original artwork, it symbolises good health and the blood that runs through all of us.

Sample list of parks that belong to the Beaches & coasts territory

Wilsons Promontory National Park

Croajingolong National Park

Port Campbell National Park

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