Parks Victoria is identified by its master brand identity. As a Victorian Government statutory authority, our brand reflects the State Government Brand Victoria guidelines that work in combination with the Parks Victoria brand architecture.

Top tips for logo use

  • The Victorian State Government logo must also appear in conjunction with the Parks Victoria logo on all corporate documents.
  • Logos must not be manipulated, redrawn or altered in any way.
  • If you are unsure, contact us via email


Download logos and style guide:
Parks Victoria master brand in all file formats
Victorian State Government logo to be used in conjunction with Parks Victoria master brand on all publications
Refer to the Parks Victoria Style Guide for use
For all other logos including endorsed brand lock-ups and experience brand identities, please contact the Brand Marketing team at for assistance.

Program partners

Parks Victoria welcomes the corporate sector to become official partners to support our important conservation, health, education, adventure and experience programs for the benefit of the environment, our community and our visitors. Our partners are aligned with our values and are acknowledged through joint branding.

Macpac is Parks Victoria’s founding Principal Partner.

The partnership supports the Junior Rangers education program, helping connect more children and their families with nature and conservation. The partnership is represented by the partnership logo below. The Macpac logo is not locked up with the Parks Victoria or Victorian State Government logos.



Get help applying the Parks Victoria brand

A couple take a tour of Spermwhale Head with traditional owners from the Gurnaikurnai Land and Water Aboriginal Corporation.

Logos and style guide

Download logos and our brand style guide which shows you how to use logos correctly.
Two walkers head across the Razorback near Mt Feathertop at Sunset.

Brand design concepts

Preview some design ideas and examples using the brand style guide and architecture.
A young man offers his hand to his walking partner at the summit of The Pinnacle in the Grampians National Park.

Image library

View the image guidelines and search the image gallery.
Two downhill mountain bikers descend Bowden Hill in Kinglake National Park.

Video style guide

Learn how to create Parks Victoria video content using our brand guide and useful filming tips.
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