Applying our brand

The design system creates a consistent look and feel in our communication. Parks Victoria’s brand application is made up of a range of experience brand and endorsed brand design elements to support the masterbrand strategy.

These resources will help you apply the Parks Victoria brand across your marketing, communication and signage projects.

Get help applying the Parks Victoria brand

A ranger talks to two visitors on the beach at Port Campbell National Park

Logos and style guide

Download logos and our brand style guide which shows you how to use logos correctly.
Two walkers head across the Razorback near Mt Feathertop at Sunset.

Brand design concepts

Preview some design ideas and examples using the brand style guide and architecture.
A young man offers his hand to his walking partner at the summit of The Pinnacle in the Grampians National Park.

Image library

View the image guidelines and search the image gallery.
Two downhill mountain bikers descend Bowden Hill in Kinglake National Park.

Video style guide

Learn how to create Parks Victoria video content using our brand guide and useful filming tips.

Access brand templates and tools

A young man climbs a near featureless wall at Mt Buffalo while his climbing partner watches on.

Document templates - internal only

Parks Victoria staff can download word and powerpoint templates from Warnawi.
Four children and a ranger take a closer look at a rockpool.

Event collateral - internal only

Browse the catalogue of marketing materials for your corporate event including banners, marquees and hoarding.

Get to know the Parks Victoria brand

A couple look out over a bay and towards a remote beach on Wilsons Promontory.

Brand hub

Get Into Nature with the Parks Victoria brand, watch the brand film and learn more on who and what we’re about.
Two women walk towards the summit of Mt Bogong in the Alpine National Park.

Brand strategy

Understand the Parks Victoria brand meaning, architecture and the story behind what’s brought us here today.
Aboriginal rock art at Gulgurn Manja Shelter in the Grampians National Park.

Visual identity

Explore the visual approach that expresses our brand identity across diverse landscapes and special causes.
A man looks out of his tent towards his partner walking towards him with the coast in the background at Johanna Beach in the Great Otway National Park.

Applying our brand

Access style guides and user manuals for implementing our brand, and download tools, templates and logo files.
By using our site you accept that we use and share cookies and similar technologies with certain approved third parties. These tools enable us to improve your website experience and to provide content and ads tailored to your interests. By continuing to use our site you consent to this. Please see our Privacy Policy for more information.